Ad spend visibility + workflow automation
We take a month of your advertising spend and your own records, and work out what the money actually reached — then automate the reporting and follow-up that currently runs on somebody remembering. A fixed KES 20,000, and the findings are yours whatever you do next.
Platforms report clicks and conversions. Your own records say what arrived. Those are different measurements, and where they disagree the answer is usually tracking, not fraud — but you cannot tell which until somebody looks at both.
Most teams rebuild the same report every week from two or three exports. We count the steps, and say which of them a machine can do and which genuinely need a person.
An enquiry arrives and nothing happens until a human notices. That is the gap that costs the most and shows up in no dashboard, because the record of it is an absence.
Capability A
Advertising platforms report what they delivered. Your own records say what arrived. We put the two side by side for one month and say where they disagree, and what each disagreement most likely means.
What this does not do
A gap between a platform's number and yours is not proof of fraud or wasted money. It is a question. We will tell you which questions the evidence can answer and which it cannot.
Capability B
Most of the cost around advertising is not the advertising. It is the weekly report somebody rebuilds from three exports, and the enquiry that waits because nobody saw it arrive.
What this does not do
Anything that decides on a customer's behalf — what to say to them, what to charge, whether a record is correct — keeps a person in it. We will say which steps those are rather than automate them and hope.
What you spend
What you recorded
Compared
What you get
Which platforms you advertise on, how conversions are tracked, where enquiries land, and what the weekly report is assembled from.
One call, thirty minutes
Spend and campaign reporting against your own enquiry and sales records, for one month. Exports are enough — we do not need access to your accounts to start.
Within a week
What the evidence establishes, what has a likely explanation worth checking, and what cannot be answered with the data available. Those three are kept apart.
With the report
Where a step is repetitive, rule-based and safe to automate, we scope it and quote it. Where it needs judgement, it stays with a person and we say so.
Only if you want it
Examples of the shape this work takes. Not case studies, and not anybody’s results.
A month of campaign spend read beside the enquiries actually received, to see how many of the reported conversions appear anywhere in the business's own records.
A report rebuilt every Monday from three exports, assessed to see which parts can be produced on a schedule and which genuinely need somebody to look.
A new enquiry triggering a notification to the right person, with the follow-up itself left to a human where the message matters.
A defined condition — an unmatched payment, a campaign spending with no enquiries against it — raised when it happens rather than at month end.
The audit is priced to be bought on its own, not as a way into something larger. If the honest answer is that your tracking is sound and your process does not need automating, that is what the report will say — and it is a perfectly good outcome for twenty thousand shillings, because you stop wondering. We would rather tell you that than find something to sell.
Find out where your reporting and workflows need attention, then build the parts that make commercial sense. Both are quoted in writing before anything starts.
Ad Spend & Workflow Audit
KES 20,000
one-off, fixed
Understand how your advertising data connects to leads, sales and the reporting you do now. We read the available evidence, name the tracking and reconciliation gaps, and say which automation is worth doing.
Where the price stops
Scope is agreed before work starts. What can be established depends on the data you can get at — we will say what is unanswerable rather than estimate around it. This is not a forensic investigation, it does not prove fraud, it cannot promise recovered spend, and it does not include building anything.
Implementation & Automation
From KES 55,000
per project, quoted
Turn the findings into working reporting, reconciliation and follow-up. The scope and the price depend on your platforms, your data and how much of it has to be connected.
Where the price stops
These are examples, not a list included in every project. KES 55,000 is where projects start, not what they all cost; anything spanning several systems is quoted after the audit, because quoting it before would be a guess with a number on it.
A good fit if
Probably not if
A piece of work, not a product. We read a month of your advertising spend and a month of your own records, compare them, and write down what the evidence supports. There is no dashboard to log into and no software to install.
No. Analytics tells you what a platform observed. This compares that against what your business actually recorded — enquiries, bookings, invoices — and treats a disagreement between the two as something to explain rather than something to average out.
Sometimes, and only as far as the records allow. If enquiries carry a source and your sales records can be traced back to an enquiry, the chain holds. If they do not, we will tell you that and what it would take to make it possible, rather than produce a number that looks like attribution and is not.
We start from exports, which almost every platform and CRM can produce, so there is no integration to build before the first piece of work. Whether a live connection is possible afterwards is a technical question we answer during scoping, not a promise made in advance.
Not to begin. Exported files are enough for the audit. If automation follows, the access needed is agreed in writing first, scoped to what the work requires.
We will tell you what the records show and what the plausible explanations are. Invalid traffic is one of several; broken tracking, a redirect, a timing difference between systems and a form that silently fails are all more common. Calling it fraud without the evidence for it would be the easiest thing on this page to say and the least honest.
No. The first step is to look at what you already run. Replacing something is a recommendation we would have to justify, not a starting assumption.
You have the findings and nothing further is owed. If something in them is worth building, we scope and quote it separately, and you are free to take the report to somebody else and have them do it.
The audit is KES 20,000, fixed, quoted before anything starts. Implementation afterwards starts at KES 55,000 and is scoped and quoted separately — the audit is deliberately cheap enough to buy on its own, and you are under no obligation to buy anything after it.
Start with the audit
Send us a month of spend and a month of your own records. We will tell you what the evidence establishes, what it cannot, and where automation would make a practical difference. A fixed KES 20,000, and the findings are yours either way.
Request the audit